Search results for "4Q methodology"
showing 2 items of 2 documents
Measuring Tourist Satisfaction Through a Dual Approach: The 4Q Methodology
2018
Tourist satisfaction is one of the key factors in determining the success of a tourist destination, since it affects behavioural intentions, such as the willingness to revisit and recommend the destination. Therefore, much research has addressed the measuring of tourist satisfaction, either eliciting positive or negative evaluations of a holiday or destination. The spread between expected positive and negative characteristics can trigger a tourist experience. And the gap between expectations and perceptions will produce a feeling of satisfaction or dissatisfaction (Expectancy-Disconfirmation Paradigm, EDP). Under these conditions, this paper adopts a dual approach, considering tourist satis…
Measuring tourist satisfaction and dissatisfaction: adaptation of the 4Q methodology to the case of web based data
2019
Tourist satisfaction has been studied so far using many different theoretical approaches and measurement models. In doing that, scholars have considered satisfaction and dissatisfaction either as two extremes on a single continuum or two distinct conceptual dimensions, i.e. tourist satisfaction (TS) and tourist dissatisfaction (TD) (Alegre and Garau, 2010). In line with the latter approach, known as dual approach, the 4Q is a methodology which permits to measure TS and TD through the administration of just four open-ended questions to tourists (Oliveri et al., 2018). The main feature of the 4Q methodology is that data regarding dozens of TS and TD elementary indicators can be drawn from the…